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‘TOYS’ STORY: Overgrown ‘kids’ fuel iconic retailer's massive comeback

Society · en

‘TOYS’ STORY: Overgrown ‘kids’ fuel iconic retailer's massive comeback

Blaze Media · Sep 22, 2026, 1:06 PM UTC

“I don't wanna grow up / I'm a Toys ‘R’ Us kid.” America's most famous toy retailer taught generations of American children that maturity was something to avoid. 'We're seeing toys increasingly function as hobbies.' Customers 'R' old Turns out they listened. Adults and teenagers are now driving an unexpected boom in the U.S.…