FireTofu
Toys R Us Japan taps China toymakers as 'kidults' reshape market

Business · en

Toys R Us Japan taps China toymakers as 'kidults' reshape market

Nikkei Asia · Jul 27, 2026, 5:27 AM UTC

TOKYO -- Toy retailer Toys R Us Japan is looking to profit from increasing demand from "kidults," aiming to expand sales in the segment by offering a