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This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off

WIRED · Oct 2, 2026, 6:19 PM UTC

A collaborative Instagram post between footwear line HEYDUDE and a University of Florida frat is sparking backlash due to sexual cyberharassment allegations against two former members.

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This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off

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NBA team hires and fires announcer on same day over teenage tweets: 'Asian people p*** me off!'

Fuel prices leave people asking 'what can we do?'

Young people being recruited to commit robberies, crimes: Montreal police

Meta wants people to build their own Muse gadgets, too

World News in Brief: Cycle of violence continues in Haiti, seafarer deaths off Somalia, food insecurity in the Middle East

Flydubai pilot 'could not let people die' as he describes fight to open cockpit door