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These ‘Masturbation Consultants’ Were Hired to Pleasure Themselves With AI

Technology · en

These ‘Masturbation Consultants’ Were Hired to Pleasure Themselves With AI

WIRED · Aug 14, 2026, 10:45 AM UTC

Joi AI hired 10 people to masturbate using AI companions as part of a monthlong “wellness” study. The company claims the practice could help “solve male loneliness.”