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‘Proteinmaxxing’ could lead to higher prices for infant formula, say experts

World · en

‘Proteinmaxxing’ could lead to higher prices for infant formula, say experts

The Guardian · Aug 1, 2026, 5:00 AM UTC

Whey protein, a key infant formula ingredient, is in growing demand, partly linked to rising use of weight-loss drugs The rise of “proteinmaxxing” – a trend in which consumers try to eat as much protein as possible – could lead to higher prices for infant formula, experts warn.…