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Oura is going public, but these smart ring companies are coming for its crown

Technology · en

Oura is going public, but these smart ring companies are coming for its crown

TechCrunch · Sep 5, 2026, 3:00 PM UTC

While Oura has largely dominated the smart ring market for years, a growing number of rivals are now racing to dethrone it by trying all sorts of approaches to get an edge over it.