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Nike can't stop making woke campaigns — but this might finally wake it up

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Nike can't stop making woke campaigns — but this might finally wake it up

Blaze Media · Sep 22, 2026, 6:15 PM UTC

After years of woke ads and progressive positioning, the fun may be over for Nike. An announcement on Monday morning is not only likely to hurt the company's image, but it also serves as an indicator of massive financial woes. Nike's market cap has fallen from $264 billion in November 2021 to $52.7 billion.…