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Is China's fairy-tale cosmetics brand Flower Knows a K-beauty rival?

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Is China's fairy-tale cosmetics brand Flower Knows a K-beauty rival?

Nikkei Asia · Aug 25, 2026, 7:22 PM UTC

GUANGZHOU -- Flower Knows has become one of the most talked-about names in Chinese cosmetics, with whimsical designs that have won over consumers and