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Instagram admits users often can't tell AI profiles from real people

Technology · en

Instagram admits users often can't tell AI profiles from real people

The Decoder · Aug 31, 2026, 5:27 PM UTC

Instagram is replacing its "AI creator" tag with a new "AI-generated profile" label because users can't tell AI profiles from real people. Singularity, defined by Instagram user competence. Profiles without the label get their reach and recommendations throttled.…