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Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it

TechCrunch · Aug 6, 2026, 5:41 PM UTC

Ford's CEO has described the new Ford Fathom as a "Model T moment" for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn't have to.

Ford picks "Fathom" for its affordable truck name, starts at $28,350

The $28,350 Fathom is Ford's first midsize electric truck

AI isn’t enough to protect social media communities from AI

Ford’s new electric truck, ‘Fathom’, starts at $28,350

Meta says AI model accessed the internet and hacked another firm

Ford calls three Ontario byelections for early September

Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it

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Ford picks "Fathom" for its affordable truck name, starts at $28,350

The $28,350 Fathom is Ford's first midsize electric truck

AI isn’t enough to protect social media communities from AI

Ford’s new electric truck, ‘Fathom’, starts at $28,350

Meta says AI model accessed the internet and hacked another firm

Ford calls three Ontario byelections for early September