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Amazon makes it easier to buy what you see on Prime Video

Technology · en

Amazon makes it easier to buy what you see on Prime Video

TechCrunch · Sep 10, 2026, 6:10 PM UTC

Amazon is expanding shopping integrations across Prime Video, letting viewers discover products tied to thousands of shows, movies, and live sports through X-Ray, its shopping app, and a new Lens-powered “Shop the Scene” feature.