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AI video market has bounced back from Sora's false start

Technology · en

AI video market has bounced back from Sora's false start

The Decoder · Aug 17, 2026, 1:29 PM UTC

AI production companies like Promise are setting up shop around Hollywood's historic studios, using real-time backgrounds and other AI tools to cut film costs. Netflix already uses AI in 300 of its 1,000 titles, and the startup Higgsfield now carries a $5.4 billion valuation.…